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Yoplait's promotion offered twenty-four collectible tubes of "sonic strawberry" fruit-flavoured yoghurt, with each pack containing nine of the possible designs. Additional items were placed in the packs, such as doorhangers and bookmarkers.
They were first introduced in Britain in April 2007 to tie in with series 3. The 2007 campaign was massively successful, handing Yoplait a 32% bump in Frube sales versus the previous, non-Doctor-Who-branded year. Unsurprisingly, they returned to grocers' shelves in April 2008 for a second, series 4-themed run.
Characters of the 2007 campaign Edit
- Tenth Doctor in blue suit
- Pig slave
- Gold Dalek
- Weeping Angel
- Mother Doomfinger
- Tenth Doctor in brown jacket
- Dalek Sec Hybrid
- Mother Bloodtide
- Novice Hame
- Professor Lazarus
- Heavenly Host
- Clockwork Droid
- Tenth Doctor in blue suit with sonic screwdriver
- Martha Jones
- Dalek Sec
- Donna Noble
Though it once worked, as of 2011, the line's principle website, www.frubetopia.co.uk, was no longer in operation.