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Hebex and Eizcam were two aliens who attempted an invasion of Earth in 2010 by promoting a brand of "Prime Soup" by the use of subliminal messages in television programmes aimed at children. The plan was to have a wide distribution of the soup before a special batch containing creatures that had been incubated and distributed in the cans ready for release. Unfortunately a batch of fifty-seven cans was distributed too early and the subliminal adverts attracted the attention of the Eleventh Doctor and Amy Pond, who stopped the plan and took the aliens captive before handing them over to the galactic authorities. (COMIC: In the Can)