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Ron and Jay Thelin were two San Franciscan brothers who were celebrities of the counterculture movement that grew out of the Haight-Ashbury neighbourhood. They were significant players in what Jessica Willamy called the "heart" and "head" of the district. The day-to-day proprietors of The Psychadelic Shop, they also were significant investors in the San Francisco Oracle, and thus were involved with the Human Be-In concert of 1967.