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In 2006, Blon Fel-Fotch Passameer-Day Slitheen, posing as the Lord Mayor of Cardiff, Margaret Blaine, chose the name Blaidd Drwg for a nuclear power plant planned for construction in central Cardiff. According to Blon, she chose the name at random, thinking it sounded good. The Ninth Doctor noticed that Blaidd Drwg was Welsh for Bad Wolf, another occurrence of the Bad Wolf meme. (TV: Boom Town) When Donna Noble asked the Tenth Doctor what "Celtic" meant on 23 August 79, he explained that it meant "Welsh". (TV: The Fires of Pompeii)